Western Governors University Reviews of Bachelor's in Marketing

  • 20 Reviews
  • Salt Lake City (UT)
  • Annual Tuition: $6,670
64% of 20 students said this degree improved their career prospects
75% of 20 students said they would recommend this program to others
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Reviews - Bachelor's in Marketing

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  • Reviewed: 10/15/2022
  • Degree: Marketing
"I have attended four brick-and-mortar schools over the years in an attempt to finish my Bachelor’s, and each time I would get frustrated with the slow pace and bureaucracy and “take a break.” I researched WGU obsessively for a few months before applying. They were responsive and applied almost all of my transfer credits, and now I’m a month away from finally having my degree. I have had an amazing experience so far. It’s funny that some people will look down on WGU, yet it’s the only university I’ve attended that requires live exam proctoring with zero notes. My previous schools gave you access to the book or cheat sheet (and these are top-ranking schools). That’s the only part that worried me a bit because I was so used to open book or open note, but it has forced me to really learn and retain the info. Another thing I love is that they let me go at my own pace, so I don’t have to wait 8-12 weeks to take my final exam if I’m ready in 1-2 weeks. I read fast and learn fast and always felt held back at my old schools, so I love that my program mentor supports me moving at the speed I’m comfortable with. Anyway, love it here and I plan on doing my MBA and another BS here when this term is done."
Sean Champagne
  • Reviewed: 3/6/2020
  • Degree: Marketing
"A good degree on the resume. Worked for tech companies all over Seattle including Amazon with this degree. No regrets. It’s not as easy as showing up, you put in real work with all your down time while you’re working your job. Get your AA then transfer in."
Nicole St. Clair
  • Reviewed: 8/22/2019
  • Degree: Marketing
"The best part about Western Governor's is also the worst part in ways and that is ability to work at your own pace. There were some semesters when I excelled and completed more credits then I needed to. Yet, there were other semesters where I struggled and could really have used the structure of knowing when I needed assignments complete. Instructors were accessible, but offered no help in the class unless you reached out for it. Classes typically consisted of reading the material, studying at your own pace, and taking a proctored final exam. There were no additional assignments or lectures from the instructors which I would have found useful to help instill the knowledge. A lot of the time, I felt like I was just memorizing for the test and not actually retaining any of the information."
Michael B.S. Marketing Management
  • Reviewed: 12/10/2018
  • Degree: Marketing
"I love this school. You pay one price per term, so if you complete 4 classes or 20 classes in a term, the price is the same. This has saved me a ton of money and time. Also the weekly check-in calls with my mentor has kept me accountable and provided the encouragement I need! The only thing you need to get used to is that not every class is alike and you might need to contact your mentor to find all the resources."
Anthony D.
  • Reviewed: 11/7/2018
  • Degree: Marketing
"Read the reviews, and you will quickly find one thing to be true, either this educational setting and structure work for you, or it does not. For me, it works, and it works amazingly. I have completed 45 credits in term 1 and plan on finishing my bachelor's degree this upcoming summer or possibly earlier. I was lucky enough to come across WGU while researching schools to use my Trade Act benefits that resulted from a layoff. Traditional brick and mortar colleges and universities would only allow me to get associates or trade certification with the time that Trade act allots to finish a program. After I found out that depending on how many credits can transfer in that TAA will allow you to sign up for WGU on an accelerated plan that I created myself and had to prove multiple times that I could complete even being an accelerated degree plan that WGU cannot guarantee. It worked, and I got in, and I love it. The classes have a wealth of information if you are willing to look. There is a whole virtual library that you can research from and pull data from beyond the class themselves just like any other university. The Course Mentors and my Student Mentor have always been a pleasure to work with and I even had a CM basically walk me through college algebra providing me support and weekly calls to make sure I was on task. I had requested these calls because of my ADHD and my struggle with sticking with math and then forgetting concepts. I know that I am getting long winded but what I am trying to get across is that WGU is a college that like many others, you will get out what you put in. There are numerous resources including a dedicated math and writing center as well as tutoring services that you do not have to pay for through Wyzant if you are struggling. I consider myself lucky and have never had to retake a test and have only had to do one revision for a paper because I had accidentally deleted a little section of my writing and missed it on editing. If you are a self-motivated person who is willing to take the initiative and drive to get what you want while using all available resources, then I strongly recommend you give WGU a call."
  • Reviewed: 5/31/2018
  • Degree: Marketing
"I've read a few other reviews and personally cannot relate to any of the negative ones. WGU is 100% online so you can't expect it to be anything close to traditional b+m learning. Of course the proctors have to look around your desk! They do this to make sure you aren't cheating so don't take it so personally (it's their job for crying out loud). I didn't have much trouble with my financial aid but that doesn't mean everyone else will have the same experience. I attended a b+m university before and their financial aid office was hell to deal with but I've heard of others having it easy. As for the education, it is there but It really depends on how much you want to take from it. They present the material through various ways (i.e.: online textbooks, videos, modules, etc) which I find refreshing. You must be self-motivated! Your mentor will help some but it's ultimately up to you."
Beth D.
  • Reviewed: 4/21/2018
  • Degree: Marketing
"WGU is a great school for adults who need to finish a degree quickly and affordably... however, there are a few things you need to be aware of. To begin, you will need to prepare yourself to work primarily on your own. WGU does have student mentors and course instructors, however, getting appointments with course instructors can be a lost cause if the ratio of students to instructors is too high. Many times, more often than not, I would have to schedule time to talk with someone about my school work or general questions and have to wait a week or more. This caused A TON of problems for me resulting in un-passed classes on several occasions (first time in my life to not pass a course on time). The other thing that you have to be aware of is that your course materials are extremely unorganized. There are up to 4 places that resources can be found and many times they are in multiple places. It will take about a week for each class for you to get your bearings for resources. Many times I ended up finding the key to the class's success a week or so out from the final exam that would have made my life 1,000 times easier. As an example, the Principles of Finance course has the book reference the TI-83/84 calculator, but the school recommends that you purchase and use the TI BA II Plus. This caused major issues with me finishing the class on time, after having to spend nearly 3 weeks trying to figure out how to use the calculator based on the scattered assortment of resources and impractical application problems. Also, be aware that not all course mentors are the same. Some are INCREDIBLE, but when they move on to other jobs or get promoted, you will change to another one. For a four-year degree, with two term breaks, I had 4-5 different mentors. the first was for over two years solid and she was incredible. The rest had very little personality and were almost robotic. They are very nice, but obviously very overloaded and overworked. The big question is, after 3 years on and off, would I refer WGU to a friend? Yes and no. Yes because it's extremely affordable and accredited. No, because you get what you pay for - so expect the constant stress of having to work extra hard to find resources and information you need to pass that would otherwise be available and ready for you in a physical school in a matter of minutes. Yes, people are available to help, but it's phone tag and email chains for days some times."
  • Reviewed: 8/10/2017
  • Degree: Marketing
"I felt compelled to write a review about my experience. Having decided to gain my undergrad degree I searched and and explored multiple options. I worked in a professional environment and had achieved a sr level management position without a degree but always felt - like I was missing something and apprehensive when people would ask where I graduated. I looked at both online as well as brick-and-mortar institutions. Traditional schools were out, given the time commitment and inflexibility. I then decided on on-line but the biggest criteria was regional accreditation. I eventually decided on WGU. I had a few courses from prior college work, but none of those transferred. So I was starting with zero credits. Needless to say I knew this was going to be a daunting task to complete but 1 year 6 months later I graduated. My experience plus and negatives: - accredited university - if I had a good comprehension of material I could test my way through. In many cases I had to study on my own, using their material as well as Khan's Academy. - I was able to self pace, knocking out nearly 30 credits every 6 month term. - Knowing the tests and exams were proctored was somewhat of a pain, but also comforting to know they took the testing seriously. I'll circle back to this in a moment. - Costs. In all I was able to invest 9K in 18 months and had an accredited degree. Cons - - The advisor, while I know was there to make me accountable, they really served no purpose. - Real GPA would have been nice, versus the pass/fail, GPA assigned of 3.0. This was no issue with getting in to a grad school program. - As some indicated the syllabus in some courses was confusing. But I've found this to be the case with Grad School as well. Overall, I would recommend this school for anyone that is self motivated and willing to take the time to invest in themselves. Compared to grad school, which I'm taking online from another institution, Texas A&M Commerce. The only reason is that I didn't go with WGU's MBA program, it that it does not have the AACSB certification which is the premier cert for master level degree. And I'll say that TAMUC online experience is subpar in comparison to WGU's. At TAMUC the test are not proctored and open book/notes which is drastically different from WGU. Anyways would I recommend WGU for everyone - no. Is it perfect - no, but tell me what school is. Was it what I needed to accomplish a goal - absolutely."
Jennifer H
  • Reviewed: 5/17/2017
  • Degree: Marketing
"They changed the degree plan if a class wasn't completed within the a month or two. They constantly messed up financial aid. They were rude and as the time progressed very unprofessional and gave the run around all the time. None of the service csr or specialist information matched each other."
  • Reviewed: 3/7/2017
  • Degree: Marketing
"In many ways I love WGU. Despite a lot of upheaval in my life while I have been a WGU student, it has been flexible enough for me to be able to continue making progress. But I cannot at this time recommend it. It comes down to two basic problems I see in both my own experiences and those of friends and family (some of whom have graduated and some of whom dropped out.) First, the mentor connection is important. If you do not have a good match with your general mentor, it will be much harder to make progress. I was lucky with my first mentor, we meshed well. Not everyone has been this lucky, and I have heard horror stories about the difficulties of trading mentors if there was a problem. Which assumes that, as a new WGU student, you really can recognize that a mentor is a bad fit rather than the system being the problem. I lost this mentor with no warning and was reassigned to someone with whom I did not have such a good fit immediately. While it developed over time, it was much more disruptive than I felt it needed to be. Course Mentors are also important, although for a shorter time, and how well you click with them also may determine if you get the type of help you need to understand a course. There needs to be a better method for students and mentors to be paired than random assignment. Second, I cannot recommend the school while they are using Acrobatiq to teach courses. My impression is there is no quality control for the material used in the Acrobatiq courses. The quality of writing has varied greatly between classes which use it, with the worst examples being very, very bad. In all cases, however, the questions (the ones that make it interactive and thus supposedly a better teaching tool) are flawed more often that not. I have seen questions marked wrong for selecting the right answer as explained by the quiz itself in explaining what the correct answer is, and I have seen the reverse. I have frequently see it ask for one thing and then want something else entirely to be calculated. I have seen so many unclear and poorly written questions. I have seen questions about things that are not in the text and questions about things that will not be taught for several modules. I have seen questions where not enough information is provided and answers where incorrect information or information different than what was provided was used. It is not user friendly on tablets (I use an Android--and have always had the newest OS for it-- and classmates have vouched for similar problems with iPads.) It does weird things with the questions, and loads incredibly slowly. And just in general I have seen many examples of generic sloppiness. Like duplicated graphs meant to illustrate different things, or duplicated answers for very different questions, or (in the body of the text) places with instructions to "fill this field with body copy". These things shouldn't be in the final copy used with students. Many of them shouldn't be in anything past a first draft. It is demoralizing to work with this, and never know if you are learning things properly or not because you can't trust the feed back and it contradicts itself. As long as they are using Acrobatiq for some courses, I would recommend that you be really honest with yourself about if you can deal with this. This is a second degree, I have a lot of confidence in my abilities, and I was questioning my intelligence and skills during these courses."
  • Reviewed: 10/20/2016
  • Degree: Marketing
"Competency based learning is not for the incompetent. If you're considering Western Governor's University, consider whether or not you're an independent person that likes to create your own structure. If you'd rather be micro-managed, and pulled around like a child on a leash....then you should go somewhere else. If you like to independently study, and make things happen on your own accord.....go to WGU! It's perfect for me. I'm not pressured by deadlines, but encouraged to succeed. WGU provides more resources than my previous Brick and Mortar online program did. I've been enrolled at WGU for 20 days and I'm already finishing up my first class. If you believe you're competent enough for the challenge, I would encourage you to do this. If you're a whiny little child that would rather have your hand held....go somewhere else. Best of luck."
  • Reviewed: 9/19/2016
  • Degree: Marketing
"I am currently enrolled in the Marketing Management program with WGU. I have attended two other colleges in my lifetime and I really had a hard time working full-time and balancing traditional schooling. This led me to WGU. I cannot speak for everyone, but as I read the reviews I do feel like there is a lot of complaints based on personal performance, rather than the actual experience at WGU. WGU can be frustrating. You are allowed to do as little, or as much as you'd like (assuming you are at least finishing 12 credits per term). Let's be honest, a lot of people (including myself at times) are not self-starters and will not just jump on the computer to do school after working full-time and having a family life.You have to be dedicated and make it a priority. It is not going to be easy. The competency based education model, in my opinion, is fantastic. The classes that I am taking apply directly to my field of work. I do not feel like I am sitting and wasting my time, but rather honing my skills for future and current use in the workplace. My mentor has been amazing. The course mentors have been amazing and completely responsive. Although this is online education, I have never felt alone or unaided. WGU is a perfect school for those who are working full-time and trying to finish their education at their own pace, and their own schedule. I personally do not have a negative thing to say about WGU. Do I love it? NO!!!! I do not love school, but I do find it useful and WGU is perfect for my situation. If I could go back to when I was 18 and graduate from a traditional Ivy League or top-notch Business School, would I? Absolutely! But my situation does not permit that and I am more than happy with my continued success at WGU. If you are committed and willing to work your tail off while maintaining work, life and school balance; you will do great at WGU."
Queen Angela
  • Reviewed: 8/10/2015
  • Degree: Marketing
"I don't know that I would ever have gotten my degree without WGU! The competency-based curriculum and flexible schedule/pace sealed the deal for me. The fact that the tuition was much lower than other universities was a huge selling point as well. It was great to have a mentor check in on me every week to see how I was doing, and there were always tutors available when I needed extra help."
Risa Park
  • Reviewed: 7/26/2015
  • Degree: Marketing
"I was a business major at WGU, studying Marketing Management. I graduated in 16 months with no prior college experience! All I had was a high school diploma! WGU has really made my dreams come true, always wanting a degree! I have seen some reviews of people saying "oh employers won't like that you graduated college so early because it shows that you 'took the easy way out'" when in reality, graduating early has helped me! They see that I am a hard worker and is very dedicated! Online school is not for everyone though, and college is not for everyone, so please keep that in mind before applying. I had a lot of support and help throughout the whole time and I'm forever happy I went to WGU."
Corinne Purvis
  • Reviewed: 7/1/2015
  • Degree: Marketing
"I did not finish at this school due to their lack of student support or help. Their entire school is just plain useless. The units from this school do not transfer to most school in the USA. The concelors are more concerned with their "numbers" then actually helping you with your work. When I got pregnant and needed a little more help I was met with extreme problems; like it was a problem for them that I had gotten pregnant."
Canoe guy
  • Reviewed: 4/8/2015
  • Degree: Marketing
"WGU is not for everyone, but it has been exceptional for me. I have spent 30 years in my field, and so I have moved quickly through the program. It will not take me a full year to complete my degree. I have not "coasted" and there are no gifts. It is a challenging program. The biggest weakness is their math department. Their Algebra course make me consider quitting, it was so awful! But the rest of the courses have been great. I have learned some more advanced concepts in subjects I already know, and don't have to waste time and money on concepts I already know intimately. A coworker just today was ranting about a for profit school that cost her $65,000. THAT is a scam. WGU will cost me $3-6000 and I will have a better education. WGU is a PUBLIC university, it is non-profit. They have nothing to gain by scamming people, or being a "degree mill". But WGU really is not for everyone. It takes a lot of self direction, and a certain ability to put the pieces together on your own. Mentors are there to assist you, but often they refer a student back to the relevant material first, and will tutor a student after a second request. Not everyone will succeed at WGU, it is different, know that fact going in. WGU has been a perfect fit for me. I have found it just as challenging as traditional schools I attended, without all the bull, or expense."
  • Reviewed: 2/24/2015
  • Degree: Marketing
"I did a great deal of research before picking which Online University I would attend. The major components that drove me to WGU were the flexibility in scheduling, the accreditation, and the success rate. I knew that I would be relocating in the time I would be pursuing my Bachelor's Degree and needed the flexibilty to do so without missing deadlines or exams. I ended up moving 4 times while attending WGU and was still able to graduate on-time! Getting a degree from a university that lacks accreditation, like a lot of online schools, is like spending a few years to print out a fake degree that looks nice on your wall. These universities are why online education has a struggling image and why you will want to make an effort to point out that WGU is fully accredited when applying to new jobs. A lot of people assume that you were very easily able to cheat your way through your online education which is not the case at WGU. An Online Degree should require the same amount, if not more, effort than a traditional Brick-and-Mortar Degrees and WGU delivers that challenge while still offering the flexibility desired from Online Education. High drop-out rates and failure rates contribute to other Online Universities not receiving accreditation. A University needs to show a high success rate in order for state and federal institutions to back them and give them accreditation. Many employers will not even look at a resume with a school lacking FULL (being both state and federal) accreditation. In summary, WGU gives you an actual degree and education that you can use in the real world. This school is not for someone looking for an easily obtained degree, but for someone who is willing to put the time and effort into earning a degree. While there is still some skepticism to over come with an online education, WGU proves to stand above others and is easily seen by employers that are able to recognize real online educations v.s. sub-par online educations. I am proud to say that I attended WGU, and would recommend it to anyone seeking an online education. I shouldn't forget to mention the tremendous value WGU offers. I graduated with a fraction of the debt that my friends faced."
  • Reviewed: 2/10/2015
  • Degree: Marketing
"This school is a scam, right when I was about to graduate they changed the course program on me so i would have to take additional classes that seemed so unrealistic which would require me to take an extra term to obtain my degree. I called records department who apparently handles all program changes and they said no such changes are being made to the marketing degree program but right when they accessed my account via student number they said, oh yes I see why this is happening. I got upset because why isn't the program changing for everyone, why just me? Why would they add hard classes towards the end of my degree program without prior notice? Sure they offer lower prices but they scam students to take extra terms that's how they make their money by keeping Students in school. This is the second time they have disappointment me, first they wouldn't change my degree program to Business, they kept saying that they're in the process of changing the course catalog it'll take some time in order to transition into the new term while Financial Aid is giving me deadlines; kind of trapping the student to backing out of changing their degree programs. How would it benefit them if they wouldn't let students change degree programs because in order to keep the programs available they need to meet a certain quota to keep the program alive. What's upsetting is that no one at the school is willing to help me out and everyone keeps pointing me back to my Mentor who isn't even helping me out. I question if all these grand reviews are the University themselves, they're only way of promoting themselves is via word of mouth or social media. Just my advice be aware, I'm currently in the process of seeing of my local University will accept the classes I've already taken at WGU, fingers crossed otherwise I've just waste fours years of my life doing hard work for no reason."
  • Reviewed: 4/9/2014
  • Degree: Marketing
"WGU is definitely geared towards those who have already had some college classes and/or have working in the real world for awhile. I would not recommend it to anyone who does not have any real world experience. The lack of having a GPA will quickly get you cut in the mix of job applicants if you do not have relevant experience. It should add the necessary "piece of paper" for those looking to advance in their career or with the current employer. It is self-paced so you can do a lot in one semester, save money and graduate in a reasonable amount of time. The things I have learned so far are definitely applicable to my career and hopefully my future. There are some hiccups though. As others have stated, the weekly calls with the so-called :mentor" are futile and annoying. They are definitely not a mentor in the true sense of the word. The competency-based grading system is confusing and annoying, and some tests can easily be passed without knowing much of anything. It is ironic because in one of the first classes I took, I learned that people will always work harder when a letter grade is at stake versus just passing or failing. So if I were a recruiter and knew this and saw someone from a reputable, competing university that had a good GPA, it would factor into my decision of who to hire. Additionally, it is almost impossible to transfer to another school or into an MBA program without letter grades which is a negative. The tests that are proctored via webcam are frustrating and annoying. I researched quite a few completely online schools and some brick and mortar schools that offer online degrees. None of them were perfect, including WGU, but it seems to be the best fit for me."
  • Reviewed: 1/12/2013
  • Degree: Marketing
"This school is surely not for those who need their hand held all the way through their academic career. It is also not for those who are looking for the social aspect of brick and mortar schools. We do have online forums and social gatherings, but this school is about just that - school!I am less than six months from completing my BS in Marketing Management and feel absolutely confident in my education. This has not been nearly as easy as I thought it would be, but that's a good thing. They don't just hand out degree's - they make you work your butt off for it. There is always someone there to help.The world is at your fingertips. As far as the tuition, after going to school here, I see absolutely NO reason for education to cost more than $6000 per year. WGU is such a gem!"