Fashion Institute of Technology Reviews
Student & Graduate Reviews (1)
In some ways, the Fashion Institute of Technologys Advertising and Marketing Communications program both underwhelmed me and exceeded my expectations. I was underwhelmed because I had unusual--but probably common--expectations. When I applied to FIT, I thought I would be immersed in the world of fashion--from its history to its theory. I could not have been more wrong. After all, it was a marketing program, so I really just took Marketing 101-type classes. Thats not to say that these classes cant be fun or useful, but dont expect to get a whole fashion education when youre just talking about a topical politicians latest PR stunt. That being said, there are still many more opportunities to explore fashion in the coursework than youd think. Whatever chance I could, I focused my term-projects on whatever fashion brand I was interested in. In that way, I gave myself my own fashion education through a marketing lens. Conversely, FIT did exceed my expectation with the incredible network it has. Its important to take advantage of all the resources they have: the academic advisement center, the career center for resume-writing help, and the financial aid office. The key is to find out what resources there are and reach out when you need them!